Effective Strategies to Market your Mobile Application Free

mobile app

Many business owners or entrepreneurs spend much time and funds in making the best application possible. With proper planning of selecting widgets, designing layouts, placing relevant and informational content, people get an application developed for a variety of businesses and activities.

Mobile app development company puts a lot of labor, pays attention to minute details, but still many apps are not getting the same response and love from the public. Many would comprehend it as a quality issue and that developing an app was a poor idea or the concept wasn’t right and so on, but it’s the other way round. Anything new that is launched in the market needs promotion.

So much time, concept, money, labor is put-in to develop a product. This product provides a platform for the customers to interact with the service providers with just a few clicks. But for customers to adopt the newly made application, it is crucial for the developers or the app owner to indulge in the promotion of the app. So what are few of efficient ways to market an app free?

Marketing before releasing an app

Mobile app promotion begins the day the app developers get in touch with the public for their viewpoint for future development. To find out what all features are desirable it is beneficial to get in touch with the potential customers who would use the app. Customer’s feedback helps in two ways. A developer gets insight into what all is necessary to develop along with the marketing of your app.

Use your website

A website is a useful portal to advertise and hence market the mobile app. If you have got one, then use it to the best by having a dedicated page solely for its promotion. A pop-up page when the visitor visits your website alarms and grabs the attention of the visitor to download the application or continue with the mobile version of the website.

A proper SEO

The SEO of the application developer is also a good practice to promote the application. With the best set of keywords, the search engine should be able to show your app in results when the user keys in the query. With an option to download, it is easy for the user to reach the download link.

App store optimization

Along with the SEO, it is imperative to rank the application in the app store following the best ASO strategies. From its name to the price to purchase it, it is essential to have compelling and persuasive screenshots that are well captioned and visually appealing.

Promotional offers

There are many other applications like yours, so it is essential to provide a competitive edge over the other. Give some promotional offers like discounts or trial period offer or free app downloads with limited features. Attracting customer with offers helps you win potential users.

Social media marketing

Promoting the app on highly followed social handles, like Facebook, Twitter, LinkedIn, Instagram and where the potential customer is available, is beneficial. Regular actions like demo videos, social posts, latest news of new developments, etc. Keep the public well aware and connected to your product.

Use official blog

A dedicated blog for the app can feature blogs related to the app. It can include the latest news, developments that make it easy for a user to use it. Add images, screenshots, demo videos, reviews of the users in the content, and following content there can be an option to download the app or a link directed to the app store page to download the app. 

Conclusion

Following a simple criterion, it is important to spend much time in promoting the app as much is spent in developing it. More the work is done in promoting the application, a wider range of public knows about it. Our mobile app development company will develop an app along with it promote your app that highlights your business.

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Significant Tips that will Boost Revenue of Your E-commerce Application

E-Commerce app

For every business, its growth and expansion are essential, and the ROI plays a vital role in the growth of the company. These days E-commerce app has become a rave in the current market as well as probably the most utilized service provided by IT development Companies. E-commerce Industry witnessed substantial growth; the market for e-commerce is expanding 15% every year. The escalating requirement for e-commerce has made it a profitable business opportunity for business owners to earn huge profits. Developing an e-commerce website is quite useful in selling products & services online, and also enables you to reach out to more customers easily.

For every business retaining the old ones and making new customers is mandatory to have a grip in the market as more customers mean more sales which indicate higher ROI. Nonetheless, there are specific aspects that are to be inspected during the development of the e-commerce app to make sure it increases your sales. Mentioned below are some of the tips which are required to be looked upon to make handsome profits:

Existing customers are to be targeted

Because business doesn’t have enough customers, they fail. So keeping in mind the target audience, try to improve customer retention strategy instead of concentrating all your efforts on customer acquisition. This way you can make more new customers efficiently, and loyal customers will help you grow even faster as they’ll add many items to their shopping carts each time they visit your site which will generate more revenues.

Show icons/symbols that depict your site is reliable

None of us want to shop on the e-commerce site that seems faulty or else deceitful. This way you might lose your credibility so try to display some authentic icons/ symbols that depict that your site is reliable and can be trusted by the users for further purchase. For ensuring you’re not lying or misleading the customers, you may display any security badges which prove that you’re trustworthy to have a long lasting relationship with your customers.

Increasing the speed of the app

Users hate the apps which are slow or take much time to load but at the same time the app which takes a few seconds to load lure users efficiently. Customers often prefer an e-commerce app which has a wide range of products but lower loading time. So for any mobile app development company, it’s necessary to increase the speed of the app by making the required adjustments to avoid revenue loss.

Grant customers lucrative incentives

Users love additional offers in the form of vouchers or extra points/rewards, and it might play a vital role for you to have a competitive advantage. By offering these points, you lure customers to visit your e-commerce app again. You can also provide them with promotional gifts whenever a user buys through the app. You can also furnish them with coupon codes and gift vouchers for their first shopping, or on special occasions so that they come back.

Enhanced app performance

If your e-commerce app is not performing well, it won’t be a good option for you. If you fail to improve the performance of your app while implementing your e-commerce strategy, you might suffer a massive loss as you would lose a huge chunk of customers. So it’s important that you maintain the quality of the app. You may hire Magento developers who are apt in making a bug-free, high-quality and high-performing app.

Accept different payment options

In the era of digitalization, people prefer shopping through online payment modes so allow them to do so. The payment method must be convenient for users to get more e-commerce sales. If you only accept Visa and MasterCard, you’ll be alienating a lot of potential customers. So make sure you accept debit cards and credit cards as well. An option of COD (Cash on delivery) also should be there for the users who are not using cards.

Make an offer that users really can’t overlook

You may provide them with deal or offers they just can’t deny. Offering them such deals may attract customers easily, and there would be an abundant rise in sales and ROI. Interesting offers and deals will tempt customers towards your product, and gradually they’ll grab the deal and buy the product. Make sure it must be something irresistible, something that your customers can’t get rid of!

Conclusion:

Now when talking about E-commerce apps, it has grown as a vital weapon in generating more sales and enhancing the ROI of the business. The e-commerce market has observed an expansion at a rapid pace as Users visit shopping websites on their smartphones. E-commerce development is reshaping the way shopping was done earlier. E-commerce development has significantly changed the entire consumer behavior and convenience. In no time people purchase stuff of their choice sitting back at home in just a few clicks. It’s high time now for a Mobile app development company to seek into automation, personalization, and mobile-commerce. The above-stated tips will undoubtedly help you in creating profits and boosting revenues of your e-commerce app.

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A Comprehensive Study of Pioneer Features in the Ionic 4

Ionic 4

With the all-new features that push it beyond the front end framework, Ionic 4 is one of the most dependable frameworks. It is an excellent choice for creating PhoneGap applications, prototypes before building the native applications, and HTML5 app development. Over years of research and consistency, ionic has upgraded itself to a powerful user interface and app framework.

With the latest release, it is a set of web components with custom elements along with the shadow DOM application program interface in all most recent browsers. This allows all web developers to use standard web API’s so that the Ionic component API’s stay stable without getting affected by the frontend and framework opted.

There are the latest advancements in the framework as follows:

Components for web

With the most recent set of web platform APIs developers can produce new custom, reusable and encapsulated HTML tags for web applications and pages. These web components have custom widgets that can be used with any JavaScript library or framework to work with HTML across the latest browsers. The web components have less of written code and improved startup and load time that improves the performance of Progressive web applications.

The web component’s custom elements allow modernization of HTML by creating new tags and makes way for designing new DOM elements. The Shadow DOM that develops component-based applications fixes the CSS and DOM. The stencil is the new web component compiler that can work with or without any other front- end framework and makes use of any addition API’s like Typescript, Virtual Dom and so on.

Progressive Web App development

Ionic Four is designed to build high performance oriented PWA’s which ensures the components are packed tightly in sets of collection for asynchronous component loading and delivery.

Helps in customization

CSS custom properties have provided structure to the developers to upgrade the customized Iconic components in future without having compatibility issues. It also offers public theme API that allows to theme the apps irrespective of the frontend framework used in the app. With this facility the developers no longer have to alter the inner CSS styles; on the whole, changes can be made easily by modified CSS custom properties.

Integrating Frameworks

The latest framework works well as an individual web component library or by integrating JavaScript frameworks. It is expected to incorporate more frameworks in the coming future. It can make regular internal improvements without the need for respective updates in any other integrated framework.

The ionic command line interface

CLI is a tool that aids the developers by allowing them to choose any framework while developing a new project. It has a built-in development server, debugging tools. It also helps in administering the developer’s account, other deployments and manages cloud builds.

Routing

The latest version uses native Angular Routing, besides putting the components into ion-nav, now the components have to be mapped to routes. With an ion-router single element, it can control all communications with the browser history. Ion-router-outlet and the Angular router are used for Angular projects.

A Brief Comparison Between Ionic 4 vs. Ionic 3

On evaluating a large number of a new component developed using the latest technology like ion-backdrop, ion-picker, ion-ripple-effect, ion-route and so on it is found that performance has improved along with customized themes and UI by 1.5 times than the previous version. New web components are developed using Stencil are top scorers on the Lighthouse Benchmark tool by Google.

Conclusion

With power packed changes like the use of Stencil along with the use of any other framework besides Angular, version 4 is a success. With the pioneering features, it has managed to revolutionize the ionic framework development. Contact our mobile app development company for progressive web development, cross-platform applications for mobile and desktop platform now!

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Role of Google AMP in Developing Splendid Web Apps

Google AMP in Developing Splendid Web Applications

Google’s another initiative called AMP- accelerated mobile pages works by increasing the speed of the web on mobile. This platform is being used by any browser, web page and web application to improve the mobile user experience. Being an open source project launched by Google and Twitter AMP aids in faster loading of web pages, increasing their performance and mobile visibility and further improving the search engine optimization. It consists of HTML, cache libraries, JS and various extensions which make a lightweight web page. The optimized code can work on mobile devices with limited resources across any platform. The code being open-source is available at GitHub for the developers who want to benefit with Google’s research.

Various platforms like Google, Twitter, Reddit, LinkedIn and many more are using accelerated mobile pages to enrich the mobile experience. The efficient coding of AMP has managed to exclude the factors that lead to increased time while loading the images and content on web pages. The combination of mobile pages that load quickly along with the optimized content lends a better mobile UI/UX.

Benefits of Google Accelerated Mobile Pages

Better speed:

The new project is aimed at curating an overall better experience for both the user and the content publisher on the mobile devices.  It delivers various ways in which the publisher can develop both rich and interactive content. With AMP, the pages load quickly, and when the user knows that the pages will load at a click’s speed, instantaneously, they tend to make more clicks and stay longer. Along with high page loading speed and better content for the users to read, the users remain a long time on the web page which further helps in generating revenues. 

The users and publishers are more satisfied. As the user gets to see what he wants then and there and the publisher gets more content views. Even the Google search engine is doing better than ever as people are happy to search more on it.

Better interaction

The protocol works by eliminating the use of CSS- external and internal style sheets and using just one style tag in the header of the document to limit the size of the style rules by 50 Kb. These limitations are meant to develop tidy pages by not loading unnecessary coding. Instead, Google provides important components like amp-img, amp-youtube, etc. Furthermore few components support animation, tweets and other app services which offer other interactive features and making web pages highly interactive.

Validator

For the smooth functioning of the code with Google’s new project, it provides a validator that checks if the code is easily understood and used. The AMP will point put as to where the code breaks the rules to code in AMP framework. The validator is assigned to make sure that the code doesn’t include CSS or third-party codes so that the pages always load faster.

Advertisement

Google’s new project understands that many of the websites are run for advertisement as they generate revenue. Therefore, it is no way trying to get rid of the ad played on sites. It works by making sure that the website using AMP will load the content first than any ad.

Conclusion

The usage of mobile devices has become common in everyone’s life. AMP is an essential tool that helps web pages to gain ranking and their search-ability increase on mobile web. Its well-organized codes are lightweight and easy to maintain. Our mobile app development company will customize your web pages according to your choice. Our app developers have a proper understanding of AMP development technologies.

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